Fysique | UX/UI & Web Design Case Study by Benjamin Burton

Project

Create a partner company for Skills Ninja, a tech start-up providing access to a network of industry experts, focusing on the fitness sector

Context

Self employed digital project

Ownership

Individual project developed in collaboration with Skills Ninja’s booking platform

Contribution

User research, concept development, branding, information architecture, wireframing, prototyping, responsive UI design, Webflow development

Prospective Clients

Insight

Opportunity

Many gym-goers lack the knowledge and confidence to train effectively

Explain how personal training can provide expertise, structure, accountability and safer progression

Coaching can appear expensive when prospective clients do not understand the level of planning and support included

Communicate the value of coaching as ongoing tailored support, more than simply access to workout instructions

People may not know where to find credible trainers or how to choose someone suited to their goals and preferences

Provide access to credible trainers, supported by client testimonials, guiding users towards trainers matched to their needs

Personal Trainers

Insight

Opportunity

Many personal trainers struggle to attract a consistent flow of clients, making workloads and income unpredictable

Provide an additional source of prospective clients to support a more reliable and sustainable business

Trainers lose time on enquiries from people who are uncommitted or poorly matched to their expertise

Educate and pre-screen prospective clients before connecting them with trainers suited to their needs

Marketing, networking and managing enquiries take time away from coaching and favour trainers skilled at self-promotion

Reduce reliance on personal marketing and provide a more time-efficient route to attracting clients

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