Design a smart city mobile app that enhances the experience of exhibiting for undiscovered artists
Meet Freya
- 24 years old
- Hackney, London
- Marketing Assistant
- Fine Arts BA
“I want to reach more potential clients and allow them to experience my work for themselves”
Goals
- Ability to display her artwork
- Discovered by the right people
- Viewer experience/interaction
- Receive honest feedback
- Self-sufficient exhibition
- Easy linking to sales/other work
Frustrations
- Traditional route is time consuming and financially risky
- Gallery space is limited and potential audience is restricted
- It is difficult to stand out on existing social media platforms
- Takes a while to build any sort of reputation within the art industry
Data gathered from focus group of 5 participants
Freya finishes her latest art piece, but exhibition space is limited
Instead she first takes quality photographs of her artwork
Now Freya can edit out any blemishes from digitisation
She uploads her art to the AR exhibition app in a prime location
Freya receives real-time data on how her artwork is performing
As her work gains exposure, so do new opportunities to sell online
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